Hi, I'm Minju.
I design experiences that make complex decisions feel simple.
Hi, I'm Minju.
I design experiences that make complex decisions feel simple.
With 7 years in UX, I specialize in turning dense, high-stakes systems into intuitive journeys. From eligibility-based flows for H&R Block to trust-first ecommerce for the first OTC birth control in the US.
With 7 years in UX, I specialize in turning dense, high-stakes systems into intuitive journeys. From eligibility-based flows for H&R Block to trust-first ecommerce for the first OTC birth control in the US.
With 7 years in UX, I specialize in turning dense, high-stakes systems into intuitive journeys. From eligibility-based flows for H&R Block to trust-first ecommerce for the first OTC birth control in the US.

Spline
Place to design and collaborate in 3D

Spline
Place to design and collaborate in 3D
Opill
Built a new eCommerce website to launch the first OTC birth control product

Opill
Built a new eCommerce website to launch the first OTC birth control product

Lumos
Redesigned the website to simplify plan comparison and improve clarity

Lumos
Redesigned the website to simplify plan comparison and improve clarity

H&R Block
Built a plan finder that simplified tax choices for faster decisions

H&R Block
Built a plan finder that simplified tax choices for faster decisions

Aligning teams before design
I facilitate cross-functional workshops that transform competing priorities into shared vision across across business, tech, and user needs.


Collaboration
Research
Scalability
Strategy
Aligning teams before design
I facilitate cross-functional workshops that transform competing priorities into shared vision across across business, tech, and user needs.

Collaboration
Research
Scalability
Strategy
Aligning teams before design
I facilitate cross-functional workshops that transform competing priorities into shared vision across across business, tech, and user needs.

Collaboration
Research
Scalability
Strategy





